Author promotion using #SampleSunday on Twitter and Facebook

Sample Sunday was originally an inspired idea by David Wisehart in December 2010 as a way for authors to leverage social media to share some of their work with readers.

The basic idea is that on Sunday the author puts some writing up on their blog, and then tweets it using the #SampleSunday hashtag. Folks on Twitter (commonly called tweeps) have a chance of coming across the tweet and clicking through to see the author’s writing. These are generally tweeps who are following the author or watching the #SampleSunday hashtag activity. Continue reading

Roundup of good advice: digital strategy for authors

This is a regular feature of links to helpful content on digital strategy for published authors, and other items of interest like interviews with other authors and book industry news.

  • When is it optimal to post something on Facebook and Twitter? What’s the best day, the best time of day? A recent article by Sherilynn “Cheri” Macale, the West Coast Co-Editor for The Next Web, breaks down a recent study by award-winning social media scientist, Dan Zarella. The details may seem a little daunting for authors relatively new to these social channels, but there are helpful insights that are worth ingesting, and also a list of some helpful tools for queuing up and scheduling posts to go out on these social media channels.  For Facebook timing, here are some key takeaways. Continue reading

How to share your book on Google+

Recently there was the brief post “How to Share a Book on Google+” on mediabistro.com’s Galleycat blog, and if your digital strategy as an author has evolved far along enough to include Google+ in productive fashion, then it’s well worth a read. It cites a post from the Inside Google Books blog (from Google), “Share Your Favorite Books with Literary Circles on Google+“. The exciting news is that Google has aligned its Google Books library with Google+ in a way that makes sharing easy.

Example from the Google blog

If you’re looking for an intro to Google+, Galleycat has some solid Google+ helpful posts for authors. A good starting point seems to be “Promotional Tools for Writers on Google+“. Also take a look through Mashable’s comprehensive introduction to Google+: “Google+: The Complete Guide“.

Other links of interest on this topic:

Inspiring: bookstore owner digitizes old menus found in books

The blog Handwritten Recipes is a fascinating time capsule in which the owner of a used bookstore posts recipes he finds tucked in old books (he found a recipe for Choco Mallow Logs in an old Sherlock Holmes volume).

The bookstore owner, Michael Popek, who lives and works in Oneonta, New York, has assembled these found treasures in his book, available for pre-order, to be released on November 1, 2011: Forgotten Bookmarks: A Bookseller’s Collection of Odd Things Lost Between the Pages. Continue reading

Author’s guide to Facebook account vs Facebook Pages

I’ve written this article for authors who have an account (a profile) on Facebook, and are interested in learning how a Facebook Page can be of benefit — that is, is it worth the effort to create and manage one?

What’s a Facebook business Page?  A look at Jennifer Egan’s Facebook presence

The basic Facebook account is for people, and people have friends. The Facebook Page is for businesses, with a Like button, and followers (or fans) instead of friends. As an author, you might have a People page for your closer, more intimate friends, and you might have a business Page (capital P) for yourself to connect with your audience more as an author, less as a collection of intimate friends. Continue reading

Roundup of good advice: digital strategy for authors

This is a regular feature of links to helpful content on digital strategy for published authors, and other items of interest like interviews with other authors and book industry news.

Greg Olear

Greg Olear

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