Roundup of good advice: digital strategy for authors

This is a regular feature of links to helpful content related to digital strategy for published authors, and other items of interest like author interviews and book industry news.

  • A 2-part article, “Indie authors can succeed“, jointly written by Novel Publicity President Emlyn Chand and author Terri Giuliano Long, offers some smart indie author publicity advice, with a number of creative tactics. Here’s an opening excerpt that demonstrates their promotional success:

Terri published her first novel, In Leah’s Wake, in October 2010. She put in a lot of hard work and hard-earned cash to promote it, and by July 26th, 2011, she had sold her 1,000th copy. … But what’s even more exciting is what happened next. It took nine months to sell those 1,000 copies, and only another twenty-nine days to sell 1,000 more. Now Terri’s sales are above 100 per day and show no signs of sinking.

  • A short meditation of an author’s years of book-signing:  “Does it make your hand hurt?” by John Connolly, an award-winning Irish author, most recently of The Whisperers, in 2010, the ninth novel in his Charlie Parker series.  I came across this on Twitter by way of Erin Mitchell who blogs about books and marketing.
  • Speaking of Erin Mitchell, she recently blogged a plea for fiction authors to do book events, based on her experiences attending book events and trying to connect with authors: “To Event or Not to Event



Put your writing woes on the big (little) screen with Morgan Spurlock

Per an article on Galleycat, filmmaker and author Morgan Spurlock posted a casting call for failed writers — that is, writers who have failed in their quest to write the Great American Novel.  Also, you can see the casting call on  Spurlock (30 Days, Super Size Me, A Day in the Life) will choose a few lucky failures from the New York area to feature in an upcoming series, Failure Club, a documentary-style program for Yahoo.  From the post:

This brand new series, Failure Club, is about embracing the fear of failure in order to change your life. Meeting each week over the course of a year, 7 different people will come together to form this unique Club where they will help each other achieve the things they’ve only dreamed of.

Found on Twitter via @bookbench