Author’s guide to Facebook’s new Subscribe feature

It was Wednesday, Sept 14, 2011, when Facebook introduced the Subscribe button, and in doing so changed the debate on the value of the Facebook profile vs. Facebook business page for authors, which I discussed in an earlier article, “Author’s guide to Facebook account vs Facebook Pages“.

With this new feature, when you see a Subscribe button on an author’s profile, this means a fan of the author can click the Subscribe button to begin seeing the author’s public updates right in the user’s own News Feed. Continue reading

How to merge duplicate Facebook author and book pages

Have you searched for your name on Facebook, and the name of your book? You’re likely to discover a mess of pages. Some of this can be cleaned up. This guide will take you through how to find and merge duplicate pages, using a search for “Kathryn Stockett”. Continue reading

Author’s guide to Facebook account vs Facebook Pages

I’ve written this article for authors who have an account (a profile) on Facebook, and are interested in learning how a Facebook Page can be of benefit — that is, is it worth the effort to create and manage one?

What’s a Facebook business Page?  A look at Jennifer Egan’s Facebook presence

The basic Facebook account is for people, and people have friends. The Facebook Page is for businesses, with a Like button, and followers (or fans) instead of friends. As an author, you might have a People page for your closer, more intimate friends, and you might have a business Page (capital P) for yourself to connect with your audience more as an author, less as a collection of intimate friends. Continue reading