Roundup of good advice: digital strategy for authors

This is a regular feature of links to helpful content related to digital strategy for published authors, and other items of interest like author interviews and book industry news.

  • A 2-part article, “Indie authors can succeed“, jointly written by Novel Publicity President Emlyn Chand and author Terri Giuliano Long, offers some smart indie author publicity advice, with a number of creative tactics. Here’s an opening excerpt that demonstrates their promotional success:

Terri published her first novel, In Leah’s Wake, in October 2010. She put in a lot of hard work and hard-earned cash to promote it, and by July 26th, 2011, she had sold her 1,000th copy. … But what’s even more exciting is what happened next. It took nine months to sell those 1,000 copies, and only another twenty-nine days to sell 1,000 more. Now Terri’s sales are above 100 per day and show no signs of sinking.

  • A short meditation of an author’s years of book-signing:  “Does it make your hand hurt?” by John Connolly, an award-winning Irish author, most recently of The Whisperers, in 2010, the ninth novel in his Charlie Parker series.  I came across this on Twitter by way of Erin Mitchell who blogs about books and marketing.
  • Speaking of Erin Mitchell, she recently blogged a plea for fiction authors to do book events, based on her experiences attending book events and trying to connect with authors: “To Event or Not to Event